Sony is Relying On Nostalgia for the PS5’s Initial Success, and That’s Very Dangerous

Let’s be frank – Sony’s transparency behind the PlayStation 5 is, well, lacking – and that’s if we’re being nice. Compared to Microsoft, Sony is far behind. We’ve yet to see any gameplay, what the console looks like, or anything else really, outside of the new DualSense controller and specs. Needless to say, Microsoft has won the early game with extreme transparency. Yet, somehow, Sony still exudes a lot of confidence in the PS5 – so much so that company CFO, Kiroki Totoki, has already envisioned the PlayStation 5 coming out on top of the next-gen console wares.

In a recent investor’s call, Totoki was asked what he thought about the perception of the PS5’s marketing being far inferior to the that of the Xbox Series X. His response made it clear that he’s not worried at all

“We consider things strategically but doing our best. As for pass or fail, I would wait for PS5 sales to make that judgement.”

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Perhaps Totoki is simply asking people to wait for both consoles to hit the market before calling winner, but the subtext of his statement does suggest that Sony has zero concern and is, in fact, a little overconfident. It would make sense, considering Sony has dominated the current generation with more than 106 million examples of the PS4 console being sold to date – compared to just 46 million Xbox One consoles. Be that as it may, we’ve seen what being overconfident can do, and Sony is playing a dangerous game this time around.

For a company that has yet to share anything outside of a new controller and some specs, while the main competition is lightyears ahead in terms of marketing and demonstration, Sony could be repeating the same mistake it made when the Xbox 360 and PS3 launched way back when. If you recall, the 360 had a much better start than the PS3 – it came out a year earlier and Sony was so overconfident that it thought people would enjoy the idea of paying $599 at launch for a new console. On the other hand, Microsoft made a similar mistake with the Xbox One, marketing it at $499 when launched. When the PS4 launched at $399, Sony had practically won the current-gen console war with a single shot fired.

The point now is that Sony could be making a big mistake, and word is that Xbox is already planning to undercut the PS5 in price anyway. So, if Sony really wants to have a strong launch, it needs to start coming clean with its console design and gameplay. I’m personally looking forward to the launch of both consoles, and at this point, I’m hoping that Sony’s overconfident, marketing hold-off will lead to something really exciting.

Xbox Series X PlayStation 5
CPU 8x Zen 2 Cores at 3.8GHz (3.6GHz with SMT) 8x Zen 2 Cores at 3.5GHz (variable frequency)
GPU 12 TFLOPs, 52 CUs at 1.825GHz, Custom RDNA 2 10.28 TFLOPs, 36 CUs at 2.23GHz (variable frequency)
Die Size 360.45mm2 N/A
Process TSMC 7nm Enhanced N/A
Memory 16GB GDDR6 16GB GDDR6/256-bit
Memory Bandwidth 10GB at 560GB/s, 6GB at 336GB/s 448GB/s
Internal Storage 1TB Custom NVMe SSD Custom 825GB SSD
IO Throughput 2.4GB/s (Raw), 4.8GB/s (Compressed) 5.5GB/s (Raw), Typical 8-9GB/s (Compressed)
Expandable Storage 1TB Expansion Card NVMe SSD Slot
External Storage USB 3.2 HDD Support USB HDD Support
Optical Drive 4K UHD Blu-ray Drive 4K UHD Blu-ray Drive
Robert Moore
Robert Moore
Robert is an automotive expert and gaming fanatic that somehow manages to split his time between doing both and blending in some family time as well. His gaming history goes all the way back to Atari, the Commodore 64, and the original Nintendo, and he can proudly say that he’s owned every single mainstream console since, including duds like the Sega Dreamcast and Nintendo Wii. He currently owns a Nintendo Switch, Xbox One X, PlayStation 4 Pro, and a custom-built gaming PC. His all-time favorite games include Assassin’s Creed, Call of Duty: Modern Warfare 2, Call of Duty: Black Ops 2 (zombies, specifically), League of Legends, Diablo 3, and even a little World of Warcraft. Robert has been working as a journalist for nearly 15 years, primarily in the automotive segment and now in the gaming segment.


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