As you probably know, Microsoft has started growing its first-party studios, with the most recent example being the purchase of ZeniMax Media and, consequently, Bethesda – maker of games like Doom Eternal, Fallout 76, and Wolfensteinv: Young Blood, among many others. Now, Sony has admitted that it’s open to expanding its in-house production network. Does this signal what will be the focus of the next-gen console war?
Jim Ryan, CEO of Sony Interactive Entertainment, had a sit down with Reuters to discuss the company’s next moves following the early success of the PlayStation 5. Unfortunately, one bad piece of news that came from that is that he indicated demand is so high, that there may not be enough stock for everyone that wants one to actually get one on launch day. Back to the point at hand, Sony now has to come up with ways to make the PS5 a must-buy, and to do that, it could depend on adding more PlayStation exclusives, something that can easily be done with the acquisition of new in-house studios.
That said, Sony needs to tread carefully and, according to Ryan, Sony needs to grow its assets organically through mergers and acquisitions.
“Where we can bolster our in-house capability with selective M&A, that might be possible.”
Only time will tell what Sony’s next move will be. With Xbox more focused on creating an ecosystem and practically ignoring any type of console war nonsense, it seems it didn’t exist. But, perhaps, the war is really brewing behind the scenes, where Xbox and Sony will compete on a deeper level. The more must-have exclusives both companies have, the more consumers will pile in. One thing is for sure, the next decade is going to full of intense competition between Xbox and PlayStation, and it’s going to be interesting to see what happens.