Project xCloud Name Change Imminent, And It Might Succeed where Stadia and YouTube Have Failed

xCloud still doesn’t have a final name, but Microsoft is already eying success

We just announced that Project xCloud – Microsoft’s game streaming service – would soon be integrated into Xbox Game Pass Ultimate at no additional cost. Now we’ve learned that even more details will come to light in August 2020, just one month before that integration happens. One of those big details will likely be a new name, but according to Xbox Head, Phil Spencer, in an interview with The Verge, an official and final name has yet to be decided on.

“This isn’t the official name, but you should think about it as Game Pass streaming or Xbox streaming, something like that. We actually don’t have the final name just yet, but it won’t be Project xCloud.”

And, Xbox isn’t planning to sleep easy on xCloud – or whatever it will be called – as it is. The company has big plans that could put it in a position to knock Google Stadia and even YouTube down a peg. As you recall, the idea with game streaming services, at least in part, has been to offer instantly playable demos, no download required. If things go right, any AAA game you’re considering might be partially playable before you purchase. It’s something Google has been aiming to do with Stadia and YouTube for a while now but has yet to pull it off. So, that raises the question: is Xbox capable of beating Google at its own game?

“We want that trial to be as easy as it is in music and video today, where I can send you a track in Spotify today and you can stream it instantly. Over time, anywhere I see a game I should be able to give it a try.”

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Admittedly, I haven’t had the chance to work too much with either Stadia or Project xCloud, but I have played on both. In general, I feel like xCloud still has a few bugs left to work out and Stadia did seem to have fewer issues at times. It still seems like both are in their infancy, though, and things can only get better. If Microsoft can perfect the process of game streaming, make it available to people without the need for outrageous internet connections and nail the concept of instant demo streaming, then xCloud, or whatever it will be called, could soon dominate the game streaming market. ATP will be sure to update you as more details come to light.

Check out our latest coverage on the Xbox Series X or what we’ve recently learned about the Xbox Series S!

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Robert Moore
Robert is an automotive expert and gaming fanatic that somehow manages to split his time between doing both and blending in some family time as well. His gaming history goes all the way back to Atari, the Commodore 64, and the original Nintendo, and he can proudly say that he’s owned every single mainstream console since, including duds like the Sega Dreamcast and Nintendo Wii. He currently owns a Nintendo Switch, Xbox One X, PlayStation 4 Pro, and a custom-built gaming PC. His all-time favorite games include Assassin’s Creed, Call of Duty: Modern Warfare 2, Call of Duty: Black Ops 2 (zombies, specifically), League of Legends, Diablo 3, and even a little World of Warcraft. Robert has been working as a journalist for nearly 15 years, primarily in the automotive segment and now in the gaming segment.

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