Update: The Release date for Borderlands 3 has been confirmed and we’ve learned even more about the game. Check out our latest coverage to learn more!

As is the usual case with games like Borderlands 3, the teaser trailer, “Masks of Mayhem” was packed full of subtle references, hidden chunks of information, and even a few Easter eggs to help get everyone hyped up for the games official debut. We saw hints of popular characters making their return, some braille, broken shift codes, and even some morse code, most of which was buried deep within the teaser and left to be found only by those who tend to look a little too deep and overanalyze everything. But, that’s exactly the point – it was geared toward the die-hard players that are just itching to get their hands on the new game. Naturally, we saw the same hidden goodness in the Borderlands 3 reveal trailer, the most important of which is, what some conclude, is the games official launch date.

October 1, 2019

The finding of the October 1 launch date can be credited to Zottelpanda on Reddit, who is, by our accounts, the first person to actually spot what could be the hidden launch date. Believe it or not, this isn’t your run of the mill conspiracy theory either – Zottelpanda actually has a pretty damn good argument as to his theory.

If you watch the video, you’ll find the number “01” hidden away on a single skyscraper among many, right at the very top. The number and skyscraper are only visible for a split second before the scene cuts away, but you can see if you jump directly to 1:40 in the reveal trailer. Make no mistake, that number is, without a doubt, there. Twelve seconds later at 1:52, you’ll see a different building with the number “10” on it in the exact same font. Now, is it a hidden Easter egg hinting at the official launch date for Borderlands 3 or is it just a strange coincidence?

Well, Zottelpanda and just about everyone else that has listened to his reasoning have come to the conclusion that it does, indeed, hint at the game’s launch date. Now, for those of us that like to remain skeptical, it could just easily point to the date of January 10, 2020 – at least for those living outside the U.S. market. The October 1 date, however, is actually quite likely when you factor in the start of the holiday season, the usual abundance of games being released during that time, and the fact that the first Borderlands was released in October of 2009. Launching Borderland’s 3 exactly 10 years later wouldn’t be a bad way to celebrate the game’s 10-year anniversary.

With that said, Gearbox boss, Randy Pitchford, has also taken to Twitter confirming that we would officially learn when Borderlands 3 will launch on April 3. That bit of information tells us that the game is nearly completed and its launch isn’t that far off – a nice bolster to Zottelpanda’s discovery of the October 1 launch date hidden away in the reveal trailer.

Borderlands 3 Reveal Trailer

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